The global streaming boom is slowing down, and OTT platforms are resetting their
growth strategies. As content budgets shrink and platforms focus on sustainability,
India’s OTT market is entering a new phase as OTT Platforms After the Streaming Cost Cuts change their strategies.

As content production continues to rise, creator earnings are beginning to stabilize or decline. This article explores falling ad rates, rising competition, uneven income patterns in India, and why the creator economy slowdown is followed by a shift from viral growth to sustainable maturity.

Explore how deepfake technology is reshaping election misinformation in India and globally. Learn why media literacy, platform accountability, and regulation are essential to protect democratic discourse from Deepfakes in Elections.

Short-form video has become the new language of digital storytelling. From news and entertainment to marketing and culture, platforms are reshaping how stories are created, consumed, and remembered. This article explores how Short-Form Video and the Shift in Storytelling is changing narrative structures, audience behavior, and the future of long-form storytelling.

Native advertising and paid content designed to mimic the look and feel of editorial material have become increasingly common. See how ASCI moderates native advertising and sponsored articles on news websites.

Maharashtra’s new AVGC-XR policy and the proposed ₹3,000 crore media park are set to transform India’s Animation, gaming, and immersive media sectors into a global market. Find out how:

A CMPR research-led analysis of Press Freedom and the Economics of News. how press freedom is shaped today by economic pressures, from advertising decline to platform dependence, and how the business of news is redefining editorial independence.